266 MINISODE Leveraged Success: Investor Joy Schoffler on Growing Profitably And Avoiding Entrepreneurial Poverty

Joy Schoffler knows how to bootstrap a company to swift profitability on operational revenue alone. That's how she built financial technology PR agency Leverage PR, before selling it to step into the investment world where she now encourages women to invest in other women entrepreneurs. Co-founder and Chief Strategic Officer of Upside Avenue and Casoro Capital, Joy shares her insights on how to manage money as an entrepreneur, where to invest it and why you have to pay yourself as your grow your business.