#267: A MASTERCLASS on Finding Discounted, Off-Market Multifamily Deals (Round 2!) with Cole Ruud-Johnson

In this episode of the Multifamily Wealth Podcast, we welcome back Cole Ruud-Johnson, a seasoned real estate investor and expert in sourcing off-market deals. After nearly two years since his last appearance, Cole shares invaluable insights on building a robust direct-to-seller pipeline, a crucial component for any multifamily investor looking to scale their business.Join us as we dive into: - The importance of shifting your mindset from being just an investor to becoming a marketing and sales business- Practical steps for those new to direct-to-seller marketing, including the significance of making calls yourself before investing in marketing campaigns- Strategies for choosing the right marketing channel and sticking with it for long-term success- How to effectively communicate with multifamily property owners and differentiate your approach from single-family marketing- The value of building relationships and credibility in the commercial real estate space- Tips for managing deals in markets outside your local area, including leveraging local agents and building a boots-on-the-ground teamStruggling to find good multifamily deals? Looking to close deals with less of your own money? Want to operate like the pros and maximize the cash flow of your assets? Join The Multifamily Wealth Community, where we help multifamily investors start, build, and scale their businesses… specifically, those looking to grow from 1-10 units to 250+ units.Are you looking to invest in real estate, but don't want to deal with the hassle of finding great deals, signing on debt, and managing tenants? Aligned Real Estate Partners provides investment opportunities to passive investors looking for the returns, stability, and tax benefits multifamily real estate offers, but without the work - join our investor club to be notified of future investment opportunities.Connect with Axel:Follow him on InstagramConnect with him on LinkedinSubscribe to our YouTube channelLearn more about Aligned Real Estate PartnersConnect with Cole:Follow him on InstagramFollow him on X (former Twitter)Connect with him on LinkedInSubscribe to his YouTube channelLearn more about The Easy Button Investor Podcast