#267: “AI in Action: Real-World Use Cases” Business of Apps London 2026 panel

You know it better than us — the era of experimenting with AI is over. The question isn't whether to use it anymore. It's whether it's actually moving the numbers. In 2026, the winners aren't the teams running clever pilots. They're the ones who've wired AI into the core of their growth engine — into how they find users, activate them, and figure out what those users really want. In this special episode, we're syndicating the Business of Apps London 2026 panel AI in Action: Real-World Use Cases. It's a no-hype look at what's working right now — told through live examples from three people scaling it in practice: Steve Young of App Masters Anton Volovyk of Reface Nathan Hudson of Perceptycs. The panel’s topics include: The AI tools actually driving results right now (Claude, n8n) — and where they fit Case study: how Bite Pal's AI creatives were built and scaled Deep dive: producing a 100% AI-generated video ad, start to finish When AI is not the right answer — and the biggest mistakes teams make AI vs. UGC and the changing role of marketing teams in the AI era