267: Courses As We Know Them Are Over (Here's What Replaces Them) - Michelle Falzon

Michelle Falzon has been building courses and online programs since 1999, and she says the old model is finished: it's not changing, it's changed. In this episode she breaks down the shift from delivering information to delivering outcomes, the method she calls a guided journey, and why a client once cried when they finally got their result.   Michelle has worked behind the scenes on courses, memberships, and coaching programs for more than two decades. Her thesis: the job of a creator has moved from being an expert who shares information to being an architect of outcomes, and the way you deliver a personalized outcome at scale is a fusion of your expertise and AI.   In this conversation, Michelle reveals:   - Why the old "17 modules, 36 hours of content, 26 worksheets" model is gone   - The guided-journey method and how it delivers a result in minutes, not months   - "Running with scissors": the mistake almost everyone makes with AI right now   - The signature-story process that made clients cry (in a good way)   - The friction we actually need to keep (and the cognitive-debt research behind it)   - "Feed them with a spoon": pacing information to the moment of need   - How memberships become the perfect home for guided journeys   - Why your expertise is more valuable than ever, not less   FREE RESOURCE: Get the one-page guided-journey summary: https://podcast.stu.me   CONNECT WITH MICHELLE: - Website: https://michellefalzon.com - Instagram: https://instagram.com/michfalzon - LinkedIn: https://www.linkedin.com/in/michellefalzon - Facebook: https://facebook.com/michellefalzonthegrowthfield   CONNECT WITH STU: - Website: https://stu.me - Book "Predictable Profits": https://a.co/d/4GIi1uz - Instagram: https://instagram.com/stumclaren - Podcast: https://podcast.stu.me - Membership.io: https://membership.io   Subscribe for new episodes every week.