267 – Dealing with the Wildfires in Your Business with Anne Pazier of Santa Barbara Gift Baskets

Anne Pazier is the owner of Santa Barbara Gift Baskets, located in Santa Barbara California. Operating out of a 3,000 square foot refurbished welding garage, Anne and her team curate and produce gifts featuring locally sourced, gourmet foods, spa products and handmade goods. Her retail establishment also serves as a wine bar and craft beer tasting room. Anne began her business fifteen years ago after stepping down from a corporate sales position to start her family. She used that experience to immediately begin focusing her gifting services on corporate clientele. Today her portfolio also includes a great deal of hospitality and event business, along with a large following of loyal individual clients. Outside of her business, Anne is active in her community and serves on several boards, including her local chamber, Cottage Hospital and the Santa Barbara Chapter of the National Association of Woman Business Owners. Anne and her husband, Todd, a veteran firefighter, are proudly raising their two children, Aiden 16 and Cadie 10. BUSINESS BUILDING INSIGHTS Build your online presence. Have a variety of ways that people can reach you. Be in tune with the trends of the market. It's in this way you can best serve your customers. Link your Facebook business page to your personal page. For business accounts, if you make somebody look good within their organization, you’ll likely get their business. To compete with the big box guys, see what your strengths are and what you can offer that they can’t. Gain your customer's trust. Education them and provide value. Strengthen your business so you are prepared. This isn't the last time unwanted circumstances will arise. Create a business model that serves different clients. CONTACT LINKS Website Facebook Instagram Twitter Linkedin Join Our FREE Gift Biz Breeze Facebook Community Become a Member of Gift Biz Breeze If you found value in this podcast, make sure to subscribe so you automatically get the next episode downloaded for your convenience. Also, if you'd like to do me a huge favor, please leave a review. That helps other creators like you find the show and build their businesses too. You can do so right here: Rate This Podcast Apple Podcasts <a style="color: #899355"...