267: How To Design A Website To Convert Visitors Into Sales, with Tim Brown

Your website means nothing if it doesn’t mean something to your prospects who visit it. Nothing else matters! Join us today to learn how to optimize your website and make more sales than ever before!  Tim Brown from the Hook Agency teaches people how to optimize their websites. At the Hook Agency, they build beautiful websites and blend in search engine optimization (SEO) to drive more Google traffic to the websites. Tim comes up with strategies to attract qualified visitors to your website and sets up the analytics to see what is happening there.  Tim has built some fantastic websites that convert! He was on the show before, in episode 255, where we spoke about how to attract more website visitors, turn those visits into appointments, and convert those appointments into sales. After his last interview, I came up with many questions for Tim. So in this episode, we dig in and drill down deeper into some of his website strategies. What you’ll hear in this episode: Why is it worth paying an agency a bit more to create a good website for you? The benefits of having Google Analytics and Google Search Console tools installed on your website. What can you do to increase the value of your website and stand out amongst your competitors? What does a better website look like? Creating a good website should be a business owner’s first investment. Be clear about what you do, and focus on the service you are offering to attract the right people to your website. A good contractor website is all about attracting the ideal customer. How Google Analytics lets you know what is and isn't working on your website, who is visiting it, and what they do once they get there. Website marketing is a step-by-step process. It is all about getting people to take the next step. How to track where your phone calls come from. Analytics can help you determine why people are leaving your website. Showing people that your service is perfect for them will lead to conversions. Use badges to build trust on your website. How to keep things clean and simple on your home page.   Resources: Connect with Tim Brown: Visit his website, like him on Facebook, follow him on Instagram, and listen to his podcast! If you’d like to learn how to set up Google Analytics, Check out Tim’s FREE guide and video at Google Basics Analytics Guide from Hook Agency. Track phone calls on your website with CallRail.    Check out my NEW website: The Roofer Coach Download my FREE 1-Page Business Plan Text me @ (510) 612-1450 and say Hi! I would love to hear your feedback, pros, and cons!   **Please leave me a review on iTunes! Please share my podcast with other contractors! THE ROOFER SHOW SPONSOR INFO: Need Help Answering the Phone or Online Chat? Find Out How Ruby Receptionists Can Help Bring in Leads! Call Ruby at (844) 326-7829 or check out their app!