267. How to Use LinkedIn to Land Retail Buyers With Tracy Enos, Linked Acceleration

267. Struggling to reach the right retail decision-makers? You're not alone—and you're probably targeting the wrong people. Most founders pitch CEOs who aren't active, waste time with generic outreach, and miss the real gatekeepers who can open doors. That's costing you growth. In this episode, I sit down with LinkedIn strategist Tracy Enos to break down how to identify the real decision-makers inside retail organizations, craft a powerful unique selling proposition, optimize your LinkedIn profile for search, and use Sales Navigator to filter prospects with precision. We also unpack why your profile is more than a résumé—it's your positioning platform—and how relationship-first outreach gets you meetings faster. If you want to get in front of brokers, buyers, investors, and retail executives without sounding salesy or spammy, this episode is your roadmap. Download the free episode guide to go deeper and explore other episodes to strengthen your retail growth strategy. Get instant access on the show webpage: RetailSolved.com/session265