267: Not Everyone is Your Customer and That's Okay

If you're at the point in your business where you're just trying to get people (anyone and everyone) through the door, and you're not being selective about who they are, you might be making a mistake that's actually costing your sales. Every business owner eventually comes to the realisation that NOT everyone is your customer – nor should they be. August is the Sales and Marketing month inside the HerBusiness Network (which you can apply to join if you're wanting to gain an incredible community of women business owners doing great things). So, in this episode we talk about THE most important part of sales and marketing… Clients and Customers. We introduce you to the 3 steps you can take to get clear on YOUR ideal customer and, even more importantly, how you can foster a genuine connection with them that will lead to conversion. Listen to Discover: -> The importance of understanding that not everyone is your customer. -> How targeting the wrong audience can impact your business negatively. -> The benefits of knowing and connecting with your ideal client. -> A 3-step process to identify and attract your ideal client. -> Real-life examples of business transformations through ideal client focus. -> How collaboration with like-minded businesses can benefit you. Remember, knowing your ideal client is the key to creating genuine connections and achieving business success. For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast. Follow us on Instagram for more insights and updates. Mentioned in This Episode: -> HerBusiness Network -> HerBusiness Marketing Success Mastermind -> REACH Retreat -> PlumPetal.com.au