268: Attract, Convert, Upsell, Scale! (w/ PHIL RISHER!)

Phil Risher, formerly in business development for a major air duct cleaning company, founded Phlash Consulting to address the shortcomings of traditional marketing agencies.  He saw firsthand how generic marketing packages often failed to meet the specific needs of service businesses.  Phlash Consulting offers a more hands-on approach, providing a fractional Chief Marketing Officer to work directly with business owners and their teams.  This allows for the development of customized marketing plans tailored to each client's unique challenges and goals.  Many businesses come to Phlash lacking clear marketing direction, struggling with inconsistent spending and uncertain about what works. Phlash Consulting's mission is to be a trusted, results-driven partner for small businesses, focused on sustainable growth.  Their core values include an obsession with client success, the belief that their own success is tied to their clients', a commitment to being a trusted advisor, and a focus on delivering ROI.  They emphasize celebrating wins with their clients.  While serving various industries, they specialize in local, B2C service businesses, such as carpet cleaning, remodeling, roofing, HVAC, plumbing, electrical work, and more. Phlash Consulting aims to be the strategic marketing partner businesses often lack, offering a "done-for-me" marketing plan designed for positive ROI.  They use a proven framework and technology stack tailored for local service businesses, enabling quick results and eliminating marketing guesswork.  They encourage businesses to explore their "Phlash Customer Journey" and learning center for more information. For More Info: https://phlashconsulting.com