268. How To Build A Bulletproof Week of Prospecting

A goal without a plan is delusion, and there are far too many insurance producers dealing with sales goal delusion. You set a big lofty sales goal every January but you lack a clear plan to knock it down. To hit your revenue goal you must have a consistent plan you execute weekly. In this week's episode, you'll learn the four pillars of outbound prospecting required to have an effective week so you can build a bulletproof plan. Say goodbye to an empty sales pipeline! KEY HIGHLIGHTS [01:11] Why a Marketing Plan is Important [02:17] What I learned from Alex Hormozi's Book, "$100 Million Offers" [03:14] Why Insurance Producers Struggle With Marketing [03:48] The Negative Reality of Cold Calling and Cold Emails [05:20] Creating Exponential Awareness With Your Marketing [06:33] The 4 Pillars of Prospecting [09:18] Asking For Referrals and Writing Email Campaigns [10:27] Should You Use Paid Advertising In Your Marketing Plan [11:35] Why Public Speaking is an Effective Marketing Strategy [12:44] The Benefits of Social Media Content and Podcasting [15:46] Building the Bulletproof Marketing Plan LET'S CONNECT ⁠⁠⁠⁠⁠⁠⁠⁠⁠Request a Free Strategy Call⁠⁠⁠⁠⁠⁠⁠⁠⁠ Grab a copy of the⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠Broker Marketing Playbook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Andy Neary⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more:⁠⁠⁠⁠⁠⁠⁠ ⁠completegameconsulting.com