268: How to Sell and Market in 2024

Marketing and sales have changed, and your business needs to adapt to these new realities or it will suffer. It no longer works to blanket the internet with content and hope that people will buy from you. Relationships have always been at the heart of building a great business, and that is more true than ever in these early days of AI and with the maturation of social networking. On this week's episode, Erin and Steve share the first half of a workshop they did for the Superabound Collective on how to sell in this new world.  You will discover: How to sell in a way that actually enhances the relationships in your life and business How to create a SALE (Safe, Aligned, Lucrative, and Effective) offer in the mind of your prospective clients  How deep listening and other coaching skills can help you create more aligned products and offers For a full transcript and show notes, visit the show notes page here.