268: Julie Murphree on Marketing the Direct-Market Farm

Assisting urban and rural farmers negotiate the maze of promotion and marketing.In This Podcast: When agriculture is a serious passion, then one way or another your path will probably lead you to a place like a state farm bureau.  Julie Murphree cares so much about helping farmers find ways to succeed that she wrote a book and tries to personally deliver them when she visits farms in her state. Her years of experience and her network of agriculture resources help her bring a bounty of ideas to new or struggling farmers, as well as to those who are ready to move up to the next level.Julie previously ran her own public relations & marketing firm supporting clients in the agriculture and technology industries before joining the Arizona Farm Bureau as the Outreach Director. She works with farmers and ranchers throughout the state to advance the importance of agriculture as a food security issue for our state and the nation.Julie is a native of Arizona, grew up on a cotton and alfalfa farm in Pinal County where she was in production agriculture with her parents until 2005. She is the author of two books, Fresh Air and A Farmer's Guide to Marketing the Direct-Market Farm published by the AZ Farm Bureau.Go to https://www.urbanfarm.org/2017/08/01/268-julie-murphree/ for more information and links on this podcast, and to find our other great guests.