268 Script it, or Wing It? Best: KNOW IT

from The Art of Sales with Art Sobczak · host Art Sobczak

The worst sales advice you could ever get is, "Just be yourself. Don't have a script. Let it flow." What if a doctor or lawyer did that? You'll always sound smoother when you're prepared, and the ultimate goal is to reach the level of "knowing" what to say. You'll hear how to do it in this episode.

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This episode is 13 minutes long.

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This episode was published on July 6, 2023.

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