268: Stand Out from the Crowd for Better Visibility, Credibility, and Results with Peter Mehit

What this episode covers

Peter Mehit is a veteran of both the Fortune 500 and tech startups. He worked worldwide as a business process troubleshooter and outsourcing deal leader for Computer Sciences Corporation. He has also participated in internet and consumer product start-ups and has started four of his own companies. https://www.youtube.com/watch?v=-OBuFceeQV8 Today, Peter talks to us about why it's important to have a clear business plan. He also explains how important it is to know who you're selling to (demographically, psychographically, and physically). You also need to know what you're selling (and What's In It For Me). People want quick end results and they buy based on emotion, so know what problem you're solving and visualize what that is. Quotes:                                                                                                                                    “Sit down and figure out specifically who you're selling to and why they're buying from you. Because if you're selling to anybody or everybody, you're selling to nobody.” – Peter Mehit “People don't care about you; they care about themselves. They care about their problems and the things they want to solve.” – Peter Mehit “Writing a business plan is your rehearsal and practice to succeed in your business.” – Peter Mehit Takeaways: 03:33 Designing a business plan is like practicing for success, similar to how athletes and artists rehearse before performing. 07:43 Investors now want more than just an idea - they want proof of concept and a clear understanding of the market. 10:49 Identifying your specific customer and their pain points is more important than showcasing product features. 18:12 People make emotional decisions first and then use rational thinking to justify those choices. 22:39 Visualization and meditation can help entrepreneurs create clear business strategies and goals. Resources Killer Business Plan: Why You Need It, How To Write It (eBook) CustomBPS.com (Website) Peter Mehit (YouTube) phone number: 800-741-8444 Napoleon Hill's Master Key to Riches (Book)