268: What Marketing Automation Is All About w/ Kenda Macdonald, Automation Ninjas [Main T4C episode]

Kenda Macdonald is the founder and CEO of Automation Ninjas, a marketing automation company based in the U.K. that blends marketing with buyer psychology to create a new approach to marketing and advertising for businesses. Kenda founded her company in 2014 and has an academic background in Forensic Psychology, studying at Birkbeck College, a constituent of the University of London. She is also a Certified Partner and Consultant in Infusionsoft — the marketing and sales software — with a specialty in Behavioral Marketing Automation, living and breathing the software for 7 years. Kenda is also the author of Hack the Buyer Brain: A Revolutionary Approach to Sales, Marketing, and Creating a Profitable Customer Journey. WHAT YOU’LL LEARN ABOUT IN THIS EPISODE: What behavioral marketing automation is and how Automation Ninjas uses it to help its clients What is the software Infusionsoft and how it’s useful in the field of automated marketing How Kenda’s background in forensic psychology has helped her in her career How reading The Advertising Effect inspired Kenda to start her own company Why learning how to read data is super important if you want to get into marketing Why it’s important to give yourself a break and find lessons from every failure