268. Wilfrid Obeng on How to Scale a $100M Startup and Choosing Abu Dhabi over Silicon Valley

Wilfrid Obeng’s journey from Goldman Sachs and Google to gaming startup CTO is anything but typical.In this episode, he breaks down how AudioMob is redefining in-game ads with audio, why they chose Abu Dhabi over Silicon Valley to scale their engineering team, and what it takes to transition from corporate structure to startup chaos. We dig into leadership lessons, hiring strategies, and the future of ad monetization—all from someone who’s been in the trenches. If you’re scaling a startup or rethinking monetization, this episode is a must-listen. 🎧🔥www.linkedin.com/in/wilfridobeng00:00 Wilfrid Obeng and AudioMob04:51 From Goldman Sachs to Startup CTO07:24 The Importance of Mentorship13:40 Creating a Performance Culture24:52 Life in Abu Dhabi: Work and Play28:47 Hiring and Leadership in a Diverse Team35:03 The Reality of Startups37:10 Competing for Talent in Startups39:05 Leadership Evolution and Challenges42:07 The Importance of Company Culture56:44 Living and Working in Abu Dhabi01:05:01 Future Plans and Personal Growth