269: Cohort-Based Courses

from The Selling Show · host David Newman

As co-founder of the altMBA, Wes Kao helped create the modern cohort-based education movement with Seth Godin. She's led over 150 launches for Fortune 500 brands and startups and is recognized as a leading expert in B2C marketing. Now she's taking the category she helped create to the next level with her new startup Maven, the world's first digital platform for cohort-based courses. Wes talks about her journey through the online course industry, working with Seth Godin, creating Maven, and much more!

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