269: How Forensic Psychology Gives You an Edge in Marketing w/ Kenda Macdonald, Automation Ninjas [K-Cup DoubleShot]

Kenda Macdonald is the founder and CEO of Automation Ninjas, a marketing automation company based in the U.K. that blends marketing with buyer psychology to create a new approach to marketing and advertising for businesses. Kenda founded her company in 2014 and has an academic background in Forensic Psychology, studying at Birkbeck College, a constituent of the University of London. She is also a Certified Partner and Consultant in Infusionsoft — the marketing and sales software — with a specialty in Behavioral Marketing Automation, living and breathing the software for 7 years. Kenda is also the author of Hack the Buyer Brain: A Revolutionary Approach to Sales, Marketing, and Creating a Profitable Customer Journey. WHAT YOU’LL LEARN ABOUT IN THIS EPISODE:  If you want to listen to Kenda’s entire interview tune in to T4C episode #268