269 - [MARKETING] Effective Branding Strategies for Your Trades Business

How you present yourself is important For a trade business or a building business, how you present tells your customer a lot about what to expect from you and your business in terms of the quality of the job you’re going to do, the level of care you’re going to take and how you and your team are going to conduct yourself when you’re on their site or in their business or their home. It tells them a lot about how good you are and it tells them a lot about how much you’re going to cost. And in a good way. If your business presents poorly – dirty, unkempt people and vehicles and job sites – people will assume your work is like that and they will expect your price point to reflect that. If your business presents well — well-dressed and tidy people, newish with good vehicle signage, clean job sites, nice looking signage and website and socials and the office, etc., people naturally imagine that the job you’ll do is going to be good and that your price will be somewhat higher. ----------------- If you’re interested in growing your trade business, head over to our website and you can read some more of these Tradies Toolbox Tips: https://www.smallfish.com.au/trades-business-coaching/ Book a money-maker call: https://www.smallfish.com.au/chat FOLLOW US AT: Facebook: https://www.facebook.com/smallfishcoach/ Twitter: https://twitter.com/smallfishcoach Instagram: https://www.instagram.com/smallfishbusinesscoach/ YouTube channel: https://www.youtube.com/c/smallfishau