#269 - Specialized’s eMTB Product Team on Motor Development, Future Models, & Battery Regulations

Last year we visited Specialized’s eMTB facility in Cham, Switzerland to ride some bikes and poke around their ebike innovation centre. We sat down with Jan Talavasek, Marco Sonderegger, and Joe Buckley, three of the key people behind eMTB development at Specialized, to talk about past, present, and future. We also got a special appearance from the venerable Marketing Todd, who swears Specialized is done making new bikes and that we should stop asking sneaky questions about future models. They had a lot to say, and we got a few tidbits out of them, so the pod runs a bit long. Alternatively, you can read the article + photos here. This was recorded before we'd figured out how to press the big red button to do video podcasts, but we'll be back soon with our regularly scheduled podcast. 03:07 The Evolution of E-Bikes & the Development of the Turbo Levo 14:58 The Shift in Perception of eMTBs 30:52 Brand Equity & the Levo's Original Name 33:51 The Swiss Office 44:02 Future Developments in eMTBs 50:20 Understanding E-Bike Performance Metrics 56:51 The Impact of Market Timing 01:00:00 Engineering for Performance, Legislation, & Consumer Safety 01:12:04 Charging Technology and Battery Longevity 01:15:59 Data-Driven Design and Testing 01:24:02 Field Testing and Component Tracking