269: The Niche Broker... 27M, 20-Hour Weeks, & 8 Vacations

In this episode, we're joined by Sylvia Ho. Sylvia, the "cash damming queen", is a Mortgage Broker from the Greater Toronto Area in Ontario, who has revolutionized her mortgage business after over 2 decades in the industry by exclusively focusing on rental cash damming over the past 2 years.   Her transformation from a generalist to a specialist showcases how focusing on a specific niche can lead to both professional success and personal fulfillment, as she now manages to take vacations every 6 weeks, while working only 80 hours a month, and never on evenings and weekends.   Sylvia is here to discuss: → Why the focus on rental cash-damming and changing her business model, building a recession-proof business, and how turning away files helps her business.  → Transitioning from running a team to to a simplified process with 1 assistant, how she gets quality leads and protects her time, and building expertise through continuous learning and practice. → Prioritizing peace of mind over traditional business opportunities, achieving better work/life balance, and avoiding burnout.   Sylvia Ho's LinkTree: www.linktr.ee/sylviahomortgages Sylvia Ho's Instagram: @sylviahomortgages Sylvia Ho's LinkedIn: @SylviaHo Sylvia Ho's YouTube: @sylviaho7611 Sylvia Ho's Facebook Group: Cash Flow Mastery for Lazy Landlords Sylvia Ho's Cash Damming Webinar: www.cashdam.ca ***   Visit www.iamryanwiley.com to stay up to date on all things Mortgage Game, learn more about Team Wiley, PLUS sign up for coaching, events, our newsletter, & more! ***   CONNECT WITH ME ON SOCIAL 📸 Ryan Wiley's Instagram: @iamryanwiley 🎵 Ryan Wiley's TikTok: @iamryanwiley 🔗 Ryan Wiley's LinkedIn: @RyanWiley 👤 Ryan Wiley's Facebook: @RyanWiley ***