269. What Indie Retailers Wish You Knew About Donation Requests

Donation requests are a normal part of running an independent retail business. Gift cards, gift baskets, product donations, sponsorships, school fundraisers, community events, they add up quickly. This episode is written for three groups: brick-and-mortar store owners navigating constant requests, the Chambers and Main Street orgs that work closely with independent retailers and anyone who seeks donations from local shops. Inside this conversation, I share what most people don't see about how small businesses actually operate when those requests come in. This isn't about telling anyone to say yes or no. It's about understanding timing, capacity, decision fatigue, and why donation requests can feel heavy. If you're a store owner, this will help you think more clearly about your approach. If you're someone who asks businesses for donations, this will give you insight into what's happening on the other side of the counter. And if you support independent retailers in your community, this episode will help you see where alignment matters most. For show notes, including links to the documentary and resources I mentioned in this episode, visit www.savvyshopkeeper.com/episode269 Kathy Cruz is an Independent Retail Coach who helps store owners work smarter, profit more, and grow their brick and mortar businesses. Connect with Kathy and learn more here: Website: Savvy ShopkeeperInstagram: @savvyshopkeeperMastermind Group: Master Shopkeepers