#269 - Where Do Donors Come From?

Sick of "spraying and praying" when it comes to finding new donors? I'm dishing my best tips on targeting your ideal supporters in this solo episode. I'm tackling the common mistakes I see nonprofits make, from failing to define their audience to not optimizing existing channels. Expect straight talk on the pros and cons of various donor acquisition strategies out there - no hype, just what really works! The key is getting specific. I'll share how to create detailed donor avatars, survey existing supporters, and use that intel to craft outreach that truly resonates. This clarity attracts great donors and repels those not aligned with your mission. Want my exclusive advice on messaging that converts the right prospects? I've tested this stuff in the real world, so you know it's legit. This episode is just a sneak peek at the P in my signature SPACE fundraising methodology I’ve used as the framework for my revamped Big Asks Gifts Program to transform your Processes.  We’re launching the 6 month BAG program right now to help you take their fundraising to the next level over 6 months. I only work with a limited number of EDs and DoDs each round, so check it out at rheawong.com if you think we might be a good fit! Can't wait to connect and chat all things donor acquisition. Let's take your outreach to the next level! Important Links:  https://go.rheawong.com/big-ask-gifts-program