27. 4,000 ETFs. One Right Fit. How to Cut Through the Noise with Elisabeth Kashner, VP and Director of Global Funds Research and Analytics at FactSet

ETFs have leveled the playing field for advisors and investors alike. Funds that were once available only to the largest firms are now available to anyone. In this episode, we talk to Elisabeth Kashner, VP and Director of Global Funds Research and Analytics at FactSet.She led research at ETF.com, where she authored extensively on strategic beta, ETF classification, efficacy, and robo‑adviser portfolio exposures. She’s also a founding co‑head of the San Francisco chapter and Speakers Bureau of Women in ETFs, reinforcing her leadership in advancing diversity and thought leadership in the ETF industry. In this rich, deeply informed conversation, Elisabeth explains why ETFs remain one of the most powerful and efficient tools for advisors, from rigorous due diligence frameworks to advanced tax optimization and trading strategies. You’ll gain clarity on how to navigate the crowded ETF landscape with intel grounded in unmatched research and industry visibility.Connect with us! Elisabeth Kashner on LinkedInFactSetMarla Sofer on LinkedInKnomeeKnomee, Wealth management,