27: A Shared Spotlight on Advertising

Modern advertising is largely driven by digital campaigns. But it can be mysterious and brutally competitive. Furthermore, layers of middlemen and tech-driven campaigns take it to a whole new level. Hidden fees and fraud cause mistrust among market actors. Sam Kim is cofounder of Lucidity, a blockchain-based marketing analytics company for digital advertising. He unveils how the sausage is made and how their tech stack can bring transparency to the industry. Follow A Bit Cryptic Podcast: twitter.com/keepitcryptic Medium: medium.com/@abitcryptic Facebook: https://www.facebook.com/abitcryptic/ If you like what you heard, please leave us a 5-star review and share the podcast! Disclosure: the host of this podcast program is a contributing writer for Lucidity on market education topics. Lucidity has no editorial influence on this show's content.