27: A Shared Spotlight on Advertising

Modern advertising is largely driven by digital campaigns. But it can be mysterious and brutally competitive. Furthermore, layers of middlemen and tech-driven campaigns take it to a whole new level. Hidden fees and fraud cause mistrust among market a ...

An episode of the A Bit Cryptic podcast, hosted by Jeff Peterson, Rob Peterson, Alain Léon, Dang Du, titled "27: A Shared Spotlight on Advertising" was published on October 5, 2018 and runs 23 minutes.

October 5, 2018 ·23m · A Bit Cryptic

Summary

Modern advertising is largely driven by digital campaigns. But it can be mysterious and brutally competitive. Furthermore, layers of middlemen and tech-driven campaigns take it to a whole new level. Hidden fees and fraud cause mistrust among market actors. Sam Kim is cofounder of Lucidity, a blockchain-based marketing analytics company for digital advertising. He unveils how the sausage is made and how their tech stack can bring transparency to the industry. Follow A Bit Cryptic Podcast: twitter.com/keepitcryptic Medium: medium.com/@abitcryptic Facebook: https://www.facebook.com/abitcryptic/ If you like what you heard, please leave us a 5-star review and share the podcast! Disclosure: the host of this podcast program is a contributing writer for Lucidity on market education topics. Lucidity has no editorial influence on this show's content.

Episode Description