EPISODE · Oct 5, 2018 · 23 MIN
27: A Shared Spotlight on Advertising
from A Bit Cryptic
Modern advertising is largely driven by digital campaigns. But it can be mysterious and brutally competitive. Furthermore, layers of middlemen and tech-driven campaigns take it to a whole new level. Hidden fees and fraud cause mistrust among market actors. Sam Kim is cofounder of Lucidity, a blockchain-based marketing analytics company for digital advertising. He unveils how the sausage is made and how their tech stack can bring transparency to the industry. Follow A Bit Cryptic Podcast: twitter.com/keepitcryptic Medium: medium.com/@abitcryptic Facebook: https://www.facebook.com/abitcryptic/ If you like what you heard, please leave us a 5-star review and share the podcast! Disclosure: the host of this podcast program is a contributing writer for Lucidity on market education topics. Lucidity has no editorial influence on this show's content.
What this episode covers
Modern advertising is largely driven by digital campaigns. But it can be mysterious and brutally competitive. Furthermore, layers of middlemen and tech-driven campaigns take it to a whole new level. Hidden fees and fraud cause mistrust among market actors. Sam Kim is cofounder of Lucidity, a blockchain-based marketing analytics company for digital advertising. He unveils how the sausage is made and how their tech stack can bring transparency to the industry. Follow A Bit Cryptic Podcast: twitter.com/keepitcryptic Medium: medium.com/@abitcryptic Facebook: https://www.facebook.com/abitcryptic/ If you like what you heard, please leave us a 5-star review and share the podcast! Disclosure: the host of this podcast program is a contributing writer for Lucidity on market education topics. Lucidity has no editorial influence on this show's content.
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27: A Shared Spotlight on Advertising
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