#27 Aligning Focus & User Experience (UX) for Marketers, Tamara Adlin, President, Adlin, Inc.

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Tamara AdlinHype man & Announcer: John PotitoTimestamps:00:00 Introduction 01:07 Tamara Adlin, expert in user experience, introduced02:00 Defining affiliate marketing and performance marketing03:12 Importance of user experience in affiliate marketing04:49 Benefits and challenges of affiliate marketing06:06 UX team's struggle with marketing complexity07:46 Marketing's role in attracting customers to product09:27 Convergence of departments for better alignment11:10 Challenges of executive misalignment in decision-making12:36 Balancing new customer acquisition and long-term value14:01 Lack of alignment and support for initiatives15:10 Involving UX professionals earlier in product design16:01 UX professionals helping executives make informed decisions