EPISODE · Nov 11, 2024 · 21 MIN
#27: Australia to ban dynamic pricing, what’s NZ doing?
from The NBR Podcast · host NBR - National Business Review
In this episode of The NBR Podcast with Simon Shepherd: How annoying is it when the price of a product surges online while you are trying to buy it? Surge – or dynamic pricing – is a widespread pricing tactic designed to manage demand and maximise profit. It's also one of several techniques the Australian government has labelled as unfair. It's putting a ban in place, so what is New Zealand doing? Timestamps below: (05:22) - So what is dynamic pricing? (11:26) - Are they serving them, or they just trying to get the last bit of profitability out of that event? (15:12) - I guess the business is trying to maximize revenue. Is that bad? Links to audio clips used here.
What this episode covers
In this episode of The NBR Podcast with Simon Shepherd: How annoying is it when the price of a product surges online while you are trying to buy it? Surge – or dynamic pricing – is a widespread pricing tactic designed to manage demand and maximise profit. It's also one of several techniques the Australian government has labelled as unfair. It's putting a ban in place, so what is New Zealand doing? Timestamps below: (05:22) - So what is dynamic pricing? (11:26) - Are they serving them, or they just trying to get the last bit of profitability out of that event? (15:12) - I guess the business is trying to maximize revenue. Is that bad? Links to audio clips used here.
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#27: Australia to ban dynamic pricing, what’s NZ doing?
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