27 - B2B Marketing is Shifting Toward B2C - How You Can Adapt

B2B marketing, especially in the tech and SaaS industry, is shifting toward B2C. If you're a marketer, you've heard it you whole career - B2C marketers are better at getting attention, placing products, and generating sales. But B2B was a different beast, and comparisons seemed academic and pointless. Technology and social media have finally reached a tipping point where B2B buyers are influenced more by B2C style content than by B2B. B2B marketers MUST shift the way they do things if they want to stay relevant and grow successful companies. This episode will talk about 3 critical shifts: 1. Selling Results 2. Capturing Attention 3. Bundling Info Products