27 - Consider Instagram Checkout for Your Jewelry Marketing Strategy

Have you heard the recent announcement from Instagram about the platform's new feature called Instagram Checkout? Different from Shopping on Instagram – which allows businesses to add product tags that provide more information and a link to purchase – Checkout allows users to make a purchase without leaving the Instagram app. In this podcast episode, we explain why Checkout will matter in a jewelry brand's omnichannel marketing and sales strategy. Check out the accompanying blog post here: https://joyjoya.com/2019/04/22/consider-instagram-checkout-for-your-jewelry-marketing-strategy/