#27: Creating an Ethical Business Model – Maria Scheibengraf

Maria Scheibengraf, a translator and founder of Crisol Translations, discusses the importance of culture-based marketing and how emotions and culture are tightly linked in purchase decisions.She shares her experience in creating copy that intertwines emotions into her business and the importance of human touch in translation and marketing.She describes the hybrid model of her translation business and the challenges and process of selecting freelance collaborators.Maria is truly dedicated to what she does and is very passionate about ethically doing business, and I believe we can learn a lot from her.Takeaways: Culture-based marketing is important in attracting customers and increasing conversions, as purchase decisions are based on emotions. SEO is crucial for small businesses to improve their online visibility and attract more customers. Balancing personal and company branding is important, and personal connection with customers can make a business more relatable and trustworthy. Her platform, TRI-TRAB, helps freelancers and small businesses avoid exploitative agencies.Here's where you can connect with Maria: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠ ⁠Website⁠ (Crisol Translations) The SEO Translation Bible TRI-TRAB (Translation Industry Transparency Board)_______________________________________ Let's connect on LinkedIn:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ You can donate and support this podcast here:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠Thank you and see you next week!