27. Feeding Cattle, Managing Risk, and Raising Boys: Jordan Morris on Building a Legacy from the Ground Up

This week on Your Ag Empire, we sit down with Jordan Morris: a first-generation Iowa cattleman, LRP/LGM agent, and dad to five boys. Jordan owns and operates Midwest Feeders LLC and helps producers navigate market risk through StockGuard. He's also the newest member of the Empire Ag team.In this episode, we unpack Jordan's journey from toy tractors in town to running a multi-site cattle feeding operation. He shares the hard lessons learned from building a business without a head start, how he leverages USDA-backed tools like LRP and LGM to protect his customers, and what it means to be both dad and operator in an industry that doesn’t slow down.What we cover:The challenges and advantages of being a first-gen farmerHow Jordan scaled Midwest Feeders despite early setbacksWhat makes his custom feeding operation differentHow LRP and LGM can help producers manage market volatilityWhy joining Empire Ag changed the game for his businessFatherhood, faith, and keeping perspective through tough seasonsWhether you're feeding cattle, looking for new tools to manage risk, or figuring out how to juggle business and family, Jordan's story will resonate. It's real, honest, and proof that where you start doesn't define where you can go.Make sure to hit follow/subscribe so you never miss an episode. Connect with Jordan:Email: [email protected] with Your Ag Empire:Follow on Instagram @youragempireFollow on FacebookSubscribe on YouTubeFollow on LinkedInFollow on TikTokCheck out our websiteResources & Links:LRP & LGM Quotes: youragempire.com/stockguardLearn more about the Elite Mastermind and how to become a memberProtect your livestock investment with Empire Ag’s risk management solutionsJoin The Dirt email subscription Book Jonathon as your next speaker Mentioned in this episode:Farming is a business—and at Empire Financial Services, we treat it like one. Our team helps farmers and ranchers get clarity on their finances, streamline bookkeeping, and build long-term stability. Click below to learn more.Empire Financial Services