27. From side hustle to business empire: Growth and strategy with Iyia Liu

In this episode, we sit down with entrepreneur Iyia Liu to discuss her story from university student to multi-million dollar business owner and the strategies behind her rapid success. From taking calculated risks to securing partnerships with influencers like Kylie Jenner, Iyia has made her mark in the business world. At the age of 21, Iyia started her first business Waist Trainer with the goal to make an extra $300 a week to cover expenses, but instead sold over $4.5 million worth of product in the first 18 months. From there, Iyia only continued to grow launching multiple new businesses and now teaches others how to do the same. Join us, as Iyia shares all about her strategy, growth, and greatest challenges. LINKS  https://www.makeithappen.org.nz/   https://gilligansheppard.co.nz/