27) How Brand Resale Programs Work (+ Can They Can Help Reduce New Production?) with Cynthia Power of Recurate

For this episode, I had the pleasure of speaking with Cynthia Power, an expert in brand resale programs. Cynthia currently helps brands build and optimize their resale programs at Recurate, a full-service recommerce partner for brands, whose clients include Mara Hoffman and RE/DONE. Before that, Cynthia worked as the Director of Eileen Fisher's take-back and resale program. And as you may know, Eileen Fisher has been a major trailblazer in the brand resale space.Cynthia is also an avid thrifter and self-proclaimed vintage fanatic herself, so she has a lot of great insight into the secondhand fashion space.In this episode Cynthia is addressing topics like:What are the differences between brand-led resale programs vs. third-party platforms like a ThredUP or Depop?What do the logistics look like for a brand's resale program? And what are the challenges to getting a resale program off the ground? And how can brands design for resale from the very beginning? Cynthia is also addressing some of those big difficult-to-answer and hotly debated topics, like:How can we start to get fashion to *finally* talk about reducing new production?And does resale give brands an "excuse" to continue to overproduce since they have a home for that unsold stock?Let's dive into this conversation with Cynthia to get the answers to all of these questions, and more.Quick reminder: If you enjoy this conversation, make sure to hit subscribe or follow on your favorite podcast app! so that you don't miss future conversations like this one.  FULL SHOW NOTES & TRANSCRIPThttps://www.consciouslifeandstyle.com/fashion-resale-recurate/  WATCH THIS INTERVIEW ON YOUTUBE (coming soon):https://www.youtube.com/channel/UCIKaxSd78Hqa8XA6cQf8tvg  LINKS MENTIONED:ThredUP 2021 Resale ReportRecurate's Brand PartnersCS Podcast Episode about Clothing RentalThe Sustainability EDIT 2021 ReportCS Podcast Episode with Natasha Halesworth of The Consistency ProjectBrass Clothing Case Study  CONNECT WITH RECURATE:WebsiteInstagram CONNECT WITH CONSCIOUS STYLE:Conscious Life & Style WebsiteInstagramPinterestConscious Edit NewsletterYouTube