27. How to Create Your Video Strategy Plan While Stuck at Home — Wesley Dean

Right now everyone is staying at home, but that doesn't mean the work has to stop.  In fact now is a great time for establishing a video strategy for yourself or your company.  Shoots are being canceled and no one is meeting in person.  With no one bugging you at the office, you can turn your phone off and create a video strategy for yourself right now. Here are the 5 steps I take you through in this episode. 1 Audience: You need to know who you are targeting and I need to understand who your audience is so that I can help you reach them. 2 Goals: This is what you actually want to accomplish. Are you driving sales, building trust, connecting with people? 3 Content Plan: What are you actually producing in terms of videos? We will develop a plan to guide your work. When you are very busy, it's hard to daily come up with a new plan for everything you need to do. 4 Distribution: Where are you going to be posting these videos? Once you post them you need to make sure they have been optimized for your viewers. Then we can track the metrics and adapt as needed. 5 Production Rhythms: Once you have a plan, you will need to develop a plan for consistently producing your own video content. It will be my job to make sure you are on track, give you help along the way with production and continually tweak your video strategy. Referenced Links: Ben Amos at Engage Video Marketing Content Bucket Strategy by Graham Cochrane