#27 Lancer une newsletter Evergreen comme un produit B2B, avec Alexandre Brengues

from Squeeze & Scale · host Spicy Lemon

Alexandre Brengues ne prospecte pas. Il éduque avec Wild Marketer. Expert en messaging B2B, il a conçu une newsletter Evergreen d'analyses de landing pages. Il ne l'a pas traitée comme un simple contenu gratuit, mais comme un vrai produit avec un content market fit. Résultat : 71% d'open rate en moyenne, 20% de click rate, et 1 500 abonnés sur une niche ultra-ciblée. Alexandre nous livre sa secret sauce pour devenir top of mind sur son marché grâce à un nurturing à long terme. Au cours de cet épisode :👉 Pourquoi certains sujets B2B sont difficiles à vendre en outbound👉 Comment convertir sur le long terme avec une newsletter👉 Comment valider le bon format avant de produire👉 Pourquoi traiter sa newsletter comme un produit payant👉 Comment exploiter les signaux d’intent générés par le contenu 📕 Ressources et mentions#6 Lightspeed : décryptage d'une LP en vidéo par Alexandre BrenguesExemple de LP par Alexandre Brengues+150K€ de pipeline par mois avec l’email nurturing, avec Mégane GateauEmail marketing et data : transformer l'intention en revenu, referral, rétention, avec Nicolas Gromer ❤ Pour soutenir ce podcast en moins d'une minute : 1 - Notez Squeeze & Scale 5 étoiles ⭐ sur Apple Podcast avec un petit commentaire2 - Partagez-le podcast sur vos réseaux sociauxC'est rapide, simple et ça nous aide à gagner en visibilité pour vous offrir d'autres épisodes passionnants ! 📩 Et pour recevoir les prochains directement dans votre boîte mail, inscrivez-vous ici. ☎ Pour nous contacter ou nous suivre sur les réseaux :Site internet : Spicy-lemonSpicy LemonLinkedin : LinkedinSpicy Lemon | LinkedInYoutube : YoutubeSpicy LemonHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Episode metadata supplied by the publisher feed · Published May 26, 2026

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#27 Lancer une newsletter Evergreen comme un produit B2B, avec Alexandre Brengues

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