27 - Marketing Expert & Pro Surfer, Christo Hall

On Todays show Christo shares his 'Life Changing Question'  - "What do I want to be known for?"  A question that has transformed the fortunes of many individuals and businesses. Christo also covers How he moved from being a pro-surfer to marketing expert, helping 1,000's of businesses to increase their profitability The importance of managing the perception of your brand and why its important to go against the crowd. How De Beers shifted the 'perception' of diamonds and made it them the 'romantic' gesture that they are today. What happened when he recently dropped his pants on stage. Why he recommends drinking sparkling water from champagne glasses as a way engage the team. The importance of 'celebration' and 'gratitude' for business success. Resources mentioned in the show BasicBananas.com/blast-off http://www.basicbananas.com/blast-off Discount code: Bees Books These two books: https://www.amazon.com/s?ie=UTF8&page=1&rh=n%3A283155%2Cp_27%3AFranziska%20Iseli 'Predictably Irrational' by Dan Ariely, Influence by Robert Cialdini