#27 | Narrative Is Not a Marketing Task — It’s the CEO’s Job

“Innovation only happens if we know how to create new narratives. People will pay for a story—but they will die for a narrative.” — Guillaume WiatrIn this episode of Clinician to CEO, Hakeem Adebiyi is joined by Guillaume Wiatr, narrative strategist and author, to explore how transforming your story into a powerful company narrative can drive growth, alignment, and action.Guillaume shares his mission to help leaders shape narratives that move people—not just customers, but also teams, investors, and entire industries.Learn the difference between story and narrative—and why it mattersDiscover why narrative is not just a marketing exerciseUnderstand why shaping the company narrative is the CEO’s most important strategic roleIf you're a founder or clinical leader trying to gain traction, build alignment, or inspire a team, this conversation will give you the tools to create a narrative that people rally behind.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.