27. Natural vs Organic: What Retailers Miss

27. If you treat natural, non-GMO, and organic as the same thing, you're confusing shoppers—and leaving category growth on the table. Most consumers don't understand the difference… and many retailers don't either. In this Category Management Association webinar, I break down what truly defines natural, non-GMO, organic, and clean label—and why organic is the gold standard of verified trust. We unpack Nielsen data showing natural up double digits, organic growing even faster, and how these trends fuel incremental growth across every department. You'll learn why the core LOHAS shopper drives basket size, why "store within a store" hurts sales, and how integrated-segregated merchandising grows the entire category. We also explore why price isn't the primary driver—value and trust are—and how education is the most powerful tool a brand can bring to a retailer partnership. Learn how to build a fact-based, retail-ready strategy that aligns with modern health and wellness trends. Then explore additional episodes to deepen your category leadership advantage. Get instant access on the show webpage: RetailSolved.com/session27