EPISODE · Jun 4, 2025 · 44 MIN
#27 – Nick Huber: 25 Years Writing for the FT, BBC & More - Candid Comms Advice for Startups From a Journalist
from Runway · host Julija Jegorova & Mauro Battellini
Veteran journalist and content consultant Nick Huber joins JJ and Mauro to demystify how startup founders should think about comms. Drawing on 25+ years writing for outlets like the Financial Times, BBC, and The Guardian, Nick shares:Why founders should relax about PR and also stop treating it as a black boxThe biggest mistakes companies make when trying to get media coverageHow journalists actually pitch their editors, and what PR pros can learn from itWhat makes a story genuinely newsworthy (hint: it’s not just a product update)The difference between being newsworthy and being helpful as a sourceWhy founder involvement and thought leadership matters, and how to get it rightHis take on AI hype, accessibility for journalists, and trends in the European tech sceneIf you’re a startup founder, comms lead, or just curious about how journalism and PR intersect... you can't miss this one!=================================================================Thanks for listening! For more, follow us on LinkedIn.Runway is a podcast started by Black Unicorn PR co-founders Julija Jegorova and Mauro Battellini to help startup founders, company builders and business leaders with insights, tools and advice from specialists in sales, marketing, PR and more.Black Unicorn PR is a London-based tech PR agency focused on startups, scaleups and VC.For more information visit: https://www.blackunicornpr.com/For even more advice, especially on PR, visit the Black Unicorn PR blog
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Veteran journalist and content consultant Nick Huber joins JJ and Mauro to demystify how startup founders should think about comms. Drawing on 25+ years writing for outlets like the Financial Times, BBC, and The Guardian, Nick shares: Why founders should relax about PR and also stop treating it as a black boxThe biggest mistakes companies make when trying to get media coverageHow journalists actually pitch their editors, and what PR pros can learn from itWhat makes a story genuinely newsworth...
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#27 – Nick Huber: 25 Years Writing for the FT, BBC & More - Candid Comms Advice for Startups From a Journalist
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