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#27: Outbound Evolution: The New Business Model Era episode artwork

May 31, 2024 39 min

#27: Outbound Evolution: The New Business Model Era

from gtmPRO Hosted by Gary, Andy & Tiana

Join us as we go over the past 4 editions of Outbound May, where industry thought leaders Matt McFee, Jesse, Mark, and Tito explore the "creative data tinkerer" role in B2B outbound strategies for LMM companies. We discuss: How AI tools like GPT and Gemini are reshaping data usage and why a precise Ideal Customer Profile (ICP) backed by robust research is crucial. Performance marketing secrets with innovative data approaches to identify customer needs, comparing traditional techniques with modern methods like data enrichment and time-based triggers. Rethinking sales development representatives' roles, transitioning from volume-based to skill-based approaches, targeting customer readiness. Building valuable customer relationships and driving engagement. For more insights, go to: gtmPRO Andy's LI Gary's LI

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What this episode covers

Join us as we go over the past 4 editions of Outbound May, where industry thought leaders Matt McFee, Jesse, Mark, and Tito explore the "creative data tinkerer" role in B2B outbound strategies for LMM companies. We discuss: How AI tools like GPT and Gemini are reshaping data usage and why a precise Ideal Customer Profile (ICP) backed by robust research is crucial. Performance marketing secrets with innovative data approaches to identify customer needs, comparing traditional techni...

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#27: Outbound Evolution: The New Business Model Era

0:00 39:28

Chapters

  1. 0:00 Business Model Design and Data Tinkering
  2. 4:37 Signal-Based Marketing and Data Enrichment
  3. 15:46 Rethinking Sales and Marketing Structure
  4. 32:18 Revamping the Outbound Marketing Strategy

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This episode was published on May 31, 2024.

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