27: Peter Tufano (Harvard/Oxford) on Leveraging “Large-Scale” Problems to Bring Brand-Definition to Your MBA Programs

A podcast for deans and academic leadership.DEANS COUNSELJames Ellis | Moderator | Dean of the Marshall School of Business at the University of Southern California (2007-2019)David Ikenberry | Moderator | Dean of the Leeds School of Business at the University of Colorado-Boulder (2011-2016)Ken Kring | Moderator | Co-Managing Director, Global Education Practice and Senior Client Partner at Korn FerryDeansCounsel.com--EPISODE 27: Peter Tufano (Harvard/Oxford) on Leveraging “Large-Scale” Problems to Bring Brand-Definition to Your MBA Programs On this episode of Deans Counsel, moderators David Ikenberry and Jim Ellis speak with Peter Tufano, Baker Foundation Professor and former Senior Associate Dean at Harvard Business School, and Emeritus Professor and Dean at Saïd Business School, University of Oxford.Peter shares the experience he's gained as leader at two of the most prestigious academic institutions in the world. At both, he gained a stellar reputation for empowering students to tackle complex problems as part of his efforts to address big systemic issues in business schools. In addition to these topics, Peter provides insight into:• A tool to build distinctive graduate program brand-identity • Understanding key student psychographic segments  • Leveraging intellectual assets across the university • Building universally appreciated skill sets in MBA graduates Learn more about Peter Tufano.Comments/criticism/suggestions/feedback? We'd love to hear it. Drop us a note at [email protected] for listening.-Produced by Joel Davis at Analog Digital Arts