27.品牌总监出大厂，与其克制欲望，不如找找赚钱的路子

🔗执行力强不等于行动力强|一个大厂营销人出来做副业才懂的事从伊利、元气森林到初创公司，大厂经验真的能降维打击吗？没有预算怎么做品牌？穷营销的实战打法执行力和行动力到底有什么区别？链接力=感知+洞察+产品化+组织力，怎么理解？欢迎来到《破局点》，我是永豪。今天这期嘉宾是雪琪，十年marketing老兵，待过Uber、阿里、伊利、元气森林、蕉内。今年初开始做副业，半年时间从零搭起了一个五六百人的私域社群，线下活动场场口碑爆棚。她说副业最大的痛苦不是不会做，而是没有人告诉你什么是对的，你只能自己判断、自己决策、自己扛。✨这期我们还聊到了从大厂到副业一人公司OPC，认知上哪些会变形、怎么用穷营销不花钱做品牌、以及怎么判断一个需求值不值得接住放大。如果你也在边上班边探索副业，或者正在想怎么把自己的职场积累变成一门生意，这期推荐听完。那我们开始。📌时间轴01:37 为什么说0到1的品牌，一开始根本没有「品牌」这件事02:07 品牌不是你设计出来的，是用户自己长出来的08:49 执行力和行动力，区别到底在哪里？10:10 每次跳槽都以为是降维打击——后来发现根本不存在13:16 没钱的时候怎么做营销？「穷营销」的玩法怎么最好的内容？17:39 业务跑通了，团队也稳了——为什么反而是痛苦的开始？24:17 从公域引流到私域，再从私域长出两条业务线26:18 爆文不到5篇，但为什么最大的转化全靠它们？34:04 「为爱发电」也分人——你是真不想赚钱，还是没想过怎么赚？35:19 链接力是有哪几个要素构成的呢？一个公式，四个要素缺一不可36:15 线下活动最大的价值，居然不是干货？那大家到底在为什么买单？43:28 社群运营最大的转变：别发干货了，啥都聊，反而活了👩本期嘉宾雪琪94年新疆女生现居上海，8年快消品牌人，前安慕希、元气森林、蕉内整合营销经理，叮咚买菜自有品牌负责人。曾管理20亿体量产品生意，操盘上亿品牌营销预算，1年内成功打造2款天猫类目TOP1爆款商品。某科技互联网企业战略合伙人。典型摩羯、ESTJ👉INTJ；希望做一个终身学习者，好好体验这个世界🌎小红书🍠雪琪不叫老师💡 本期金句:“ 链接力就等于感知加洞察加你叫产品化的能力。然后再加上你的组织能力，可能这四个要素是最重要的。”“终究副业它最终是个业，你还是个业务。所以商业的本质，为什么我们一直说商业的本质是利他？就是你一定是去解决别人的问题”🌟本期福利1. 🎁本期福利~欢迎大家多多交流，评论区抽三位听友，送出破局点🪐知识星球名额！！🎬制作人员主播: 周永豪｜剪辑: 留名羊｜辅助制作: 咕舟舟🙋商务合作：[email protected]✍️公众号：破局点TURNING POINT📕小红书&微博&视频号：破局点欢迎加入我们的听友群，成为“破局者”！可以关注公众号【破局点-永豪】，扫描自动回复的图片上的二维码，就可以加到小助手，邀请你入群。在小宇宙查看该单集文稿

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27.品牌总监出大厂，与其克制欲望，不如找找赚钱的路子

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