27. Planning your inclusive brand calendar

When it comes to cultural events and celebrations, particularly those honoring underrepresented and underserved communities, your brand’s participation is a great way to make these communities feel seen by you, and a way for you to demonstrate that they do indeed belong with you.  Now, I'm not saying that you have to celebrate these events to communicate and send signals of belonging to the people you want to serve. But this is one way that you can do that.  Creating an inclusive marketing calendar is a smart way for you to be intentional about figuring out which celebrations your brand will take part in, and which ones you won’t. Get the episode transcript here Get the Inclusion & Marketing newsletter