27: Responsible Marketing Strategies

In this episode of the Responsible Management podcast Prof. David Spicer is joined by Dr Rachel Shrimpton, MBA Director, and Tim Gambrill, Founder of Mighty Atoms. The conversation explores the importance of companies, regardless of their size or sector, understanding the what and why of their marketing efforts. Tim and Rachel bring their expertise together to explain why companies need to bring focus to understanding what they are aiming to achieve through their marketing strategies, allowing them to generate impactful campaigns.The conversation also explores the tools and resources available to support a company in understanding their marketing efforts as well as real-life examples of how companies and individuals have recognised their potential and successfully implemented new strategies to support growth and generate impact. Tim Gambrill is the founder and Chief Marketing Officer at Mighty Atoms, an innovative marketing support agency. Tim has considerable experience in blue-chip businesses such as Sara Lee, Pepsi, Starbucks, Pizza Express, and Virgin Money and is highly experience in delivering sales and marketing programmes for high-potential businesses irrespective of size or sector.Dr Rachel Shrimpton is an Assistant Professor in Marketing and the Director of the MBA programmes here at Bradford. Before joining the University, Rachel spent nearly a decade working as a marketing consultant for leading digital agencies in the UK and Canada. Her research and teaching interests centre on digital marketing, consumer behaviour, and the role of conversational artificial intelligence in shaping user relationships and experiences.Guests: Dr Rachel Shrimpton & Tim GambrillOrganisation: University of Bradford & Mighty Atoms