27. Social Commerce with Rafael Schwarz from Territory Influence

The way companies attract new customers is evolving quickly, and one of the ways that's growing the most is Social Commerce. To talk about this we are joined by Rafael Schwarz from Territory Influence, which he joined after a long career in FMCG. You may have heard about him because he's a top voice on Linekdin, where his posts get many more likes than mine. In this conversation you'll learn about - The origins of social commerce - Asia as a pioneer - Europe and North America's evolution afterwards - The different social media platforms - Best Practices in FMCG - The future of Social Commerce