27: Sonia Simone Shows You How to Build a Blog that Cuts Through the Noise

Sonia Simone is Co-Founder and Chief Content Officer of Rainmaker Digital, which until recently was known as Copyblogger Media. If you’re not familiar with what they do by now, Rainmaker Digital is a highly successful digital commerce company that offers an enormous range of free and paid content, as well as platforms and solutions for digital marketers. In addition to running Rainmaker Digital with co-founder Brian Clark, and blogging on a range of topics that content marketers care about, Sonia is also the host of a podcast she launched earlier this year as part of the new Rainmaker.FM podcast network: Confessions of a Pink-Haired Marketer. In this conversation we cover a lot of ground. Sonia shares her advice on developing your own blogging voice, how to expand your professional network and build your audience by cultivating relationships with other writers, why you should be paying close attention to your email list to see what people are reading and sharing, and so much more.  You can find the show notes to this episode over at writewithimpact.com/episode27. There you’ll find links to Sonia’s podcast and the Copyblogger website.  While you’re there, you can also pick up some writing tips from me and join my newsletter so you can be the first to get updates on new podcast episodes, blog posts, and a number of great offers that I provide from time to time.  Follow Write With Impact on Twitter @impactfulwriter Like Write With Impact on Facebook: facebook.com/WriteWithImpact