#27 Start With A Single To Get To A Home Run (What's A Value Ladder)

Today we're going to teach you how starting with a single can actually turn into a home run. Some of our most successful clients have a low price point service to get their foot in the door that leads to hundreds of thousands of dollars with that customer over a lifetime. We are going to walk you through the value ladder step by step. What's the value ladder? Don't worry, we'll teach you that as well. In this episode, we talk about… Exploratory drain and clean technique Great ways to get your foot in the door with a customer How to build trust with a customer The psychology behind breaking the credit card threshold Purpose of the consultation fee Climbing the value ladder Links to resources: Contractor Sales Academy For more Contractor Growth Tips visit https://fullsailmarketing.com