27. Sustainable Branding Secrets: Lisa's Guide to Zhuzhing Your Way to Success

Lisa Haukom joins Ingvild Kolnes on the Sustainable Photography Podcast to share the innovative strategies and how she poineered a remote brand photography business. Lisa shares tips on how entrepreneurs & photographers can build sustainable and successful brands working with clients from anywhere. Key Takeaways: Thinking Outside the Box: Learn how Lisa pioneered remote brand photography during the pandemic, offering a convenient and effective solution for clients who needed to pivot their businesses online. Building a Sustainable Brand: Discover the importance of creating a brand that can evolve and grow with you,rather than limiting yourself to a fixed box. The Power of Visual Storytelling: Get insights into Lisa's unique approach to brand strategy, focusing on translating your values and personality into compelling visuals. Overcoming the Fear of Visibility: Hear Lisa's personal story of overcoming her camera shyness and embracing her authentic self, both in front of and behind the lens. Embracing Technology: Explore how photographers can leverage technology like smartphones and remote shooting apps to expand their offerings and reach new clients. Tips to Listen For: How to identify and capitalize on emerging trends and opportunities in the photography industry. The importance of adapting your business to changing circumstances and embracing innovation. Practical tips for creating a visual brand that resonates with your ideal clients. How to use self-portraits to build confidence and connect with your audience. The value of community and collaboration in building a successful photography business. Resources Mentioned: The Goldenbrand Co The Golden Photographers Roadmap No More Bad Photos Connect with Lisa: Instagram: @thegoldenbrandco Connect with Ingvild: Website Instagram: @ingvildkolnes In this episode, Lisa shares her inspiring story of building a successful photography business by challenging traditional norms and embracing innovation. Tune in to discover how you can apply her strategies to your own creative business and create a brand that truly stands out.