#27 - The art of Communicative Leadership

I spoke with Emilio Galli-Zugaro about Communicative Leadership, gaining credibility and trust with your stakeholders, the fork test as a leadership analogy, and how leaders can practice communicative leadership. Emilio Galli-Zugaro is founder and Managing Director of the Orvieto Academy for Communicative Leadership and Senior Advisor of Methodos S.p.A Milan, The Change Management Company. He is member of the board of the Allianz Foundation in Munich and the Giovanni Bassetti Foundation in Milan. He sits in several advisory boards (Safe Deposit Bank of Norway, Actyx, Gk Personalberatung et al.). As a Certified Business Coach he coaches C-suite people, teaches and publishes on leadership issues. From 1992 to 2015 he was Head of Group Communications of Allianz. He studied political science in Würzburg and Rome and worked at different PR levels in Rome, inter alia as head of PR of the Organization of Italian Chambers of Commerce. From 1985 until 1992 Emilio worked as a journalist and correspondent for various international media like Fortune, Wirtschaftswoche, L‘Indipendente, Finanz und Wirtschaft, The European. Since 1996 he has been an Associate Lecturer of Corporate Communication and Crisis Communication at the Ludwig-Maximilians-University in Munich. He also lectures Communicative Leadership at the executive programs of esmt, Berlin, since 2006. In 2016 he has founded the Orvieto Academy for Communicative Leadership offering leadership workshops in Germany and in Umbria (Italy) for executives and communications professionals (www.orvieto-academy.com). In January 2017 Pearson FT, UK, published Emilio and his daughter Clementina Galli-Zugaro’s book on Communicative Leadership (“The Listening Leader”). In June 2018, Ariston/RandomHouse has published his latest book “Ich bin so frei – Raus aus dem Hamsterrad und rein in den richtigen Job” (“I am free – out of the hamster wheel and into the right job”), written together with Jannike Stöhr. In 2023 he completed the WABC Chartered Business Coach Programme You can contact Emilio via his website: https://www.galli-zugaro.com/ Emilio and his daughter Clementina Galli-Zugaro’s book on Communicative Leadership can be found here: https://www.amazon.com/Listening-Leader-performance-communicative-leadership/dp/1292142162