#27 - The B2B Marketing Objectivity Trap with Rory Sutherland

from FINITE: B2B Marketing Podcast for Tech, Software & SaaS · host Alex Price

Rory Sutherland needs little introduction for most marketers.Rory has recently produced a B2B marketing report called The Objectivity Trap in partnership with LinkedIn's think tank The B2B Institute and I had a chance to sit down with him to talk through some of the findings.As Vice Chairman of Ogilvy UK, Rory also heads up their Behavioural Science Practice along with being a seasoned author and speaker.This episode is a must listen for any B2B marketer interested in how people think, and what it means in a B2B context.

What this episode covers

Rory Sutherland needs little introduction for most marketers. Rory has recently produced a B2B marketing report called The Objectivity Trap in partnership with LinkedIn's think tank The B2B Institute and I had a chance to sit down with him to talk through some of the findings. As Vice Chairman of Ogilvy UK, Rory also heads up their Behavioural Science Practice along with being a seasoned author and speaker. This episode is a must listen for any B2B marketer interested in how people think, ...

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#27 - The B2B Marketing Objectivity Trap with Rory Sutherland

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How long is this episode of FINITE: B2B Marketing Podcast for Tech, Software & SaaS?

This episode is 48 minutes long.

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This episode was published on September 20, 2020.

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