#27 - The B2B Marketing Objectivity Trap with Rory Sutherland

Rory Sutherland needs little introduction for most marketers.Rory has recently produced a B2B marketing report called The Objectivity Trap in partnership with LinkedIn's think tank The B2B Institute and I had a chance to sit down with him to talk through some of the findings.As Vice Chairman of Ogilvy UK, Rory also heads up their Behavioural Science Practice along with being a seasoned author and speaker.This episode is a must listen for any B2B marketer interested in how people think, and what it means in a B2B context.